What topics does Ammar Putra speak on?

Executive Presence, leadership and behavioural science — built on the ABC+D Framework. The signature keynote is "Executive Presence: Lead Before You Speak", alongside "The Psychology of Influence: Understanding People to Lead Better" and bespoke leadership programmes.

What is the ABC+D Framework?

ABC+D is Ammar Putra's framework for executive presence: Appearance, Behaviour, Communication and Digital Footprint. It treats credibility as four observable, trainable signals rather than an innate quality, so a leader can work on each one deliberately.

What formats are available?

Keynotes, panels, workshops, webinars, podcasts, forums, consultations and retreats — in person or virtual. Workshops and masterclasses can run as multi-session programmes built around a team's context.

How long is a typical keynote?

A typical keynote runs 45 to 60 minutes, including time for questions. Workshops and masterclasses run longer and are scoped to the programme.

Does Ammar travel outside Malaysia?

Yes. Ammar is based in Kuala Lumpur and speaks across Malaysia and the wider Asia region, with virtual delivery available anywhere.

What does it cost to book Ammar Putra?

Fees depend on the format, the audience size and whether travel is involved — a 45-minute keynote and a multi-day programme are priced very differently. Send the event details through the enquiry form and you will get a figure back within 24 hours.

Does Ammar speak at community or non-profit events?

Yes. Community, student and non-profit events are welcome, and are considered case by case — say so in your enquiry and it will be discussed openly.

In what languages are sessions delivered?

Sessions are delivered in English.

Speaking · 2026

Keynotes that build presence

Lead with the outcome. Here is the signature talk, the formats I bring to a stage, and the fastest way to start a conversation.

signature talk

Executive Presence: Lead Before You Speak

Leadership begins long before you introduce yourself. Through the ABC+D Framework, discover how Appearance, Behaviour, Communication and Digital Footprint shape credibility, influence and trust. This keynote equips professionals with practical strategies to strengthen their executive presence and lead with confidence in every interaction.

What you’ll walk away with

✓Build lasting credibility through the ABC+D Framework.

✓Communicate with confidence and influence.

✓Strengthen your professional reputation, both in person and online.

60 minKeynoteWorkshopMasterclassPanel Discussion

Keynote footage — in edit

Clips go up as they are cut. The speaker sheet has the formats and topics now.

Speaker sheet

Leadership is no longer defined by authority alone. Executive Presence is a skill — not a personality trait — and anyone can develop it.

Ammar Putra · The ABC+D Framework

More keynotes & formats

keynote

The Psychology of Influence: Understanding People to Lead Better

Great leadership starts with understanding people. Learn how behavioural science shapes trust, motivation, communication and decision-making. This keynote provides practical insights to build stronger relationships, improve collaboration and influence others with integrity.

✓Understand the behavioural drivers behind human decisions.

✓Communicate more effectively across different personalities and situations.

programme

Bespoke leadership programmes

Multi-session workshops and masterclasses built around your team’s context and goals.

✓Tailored to your audience & outcomes

✓In-person or virtual delivery

Ways to invite me

Keynote

Panel

Workshop

Webinar

Podcast

Forum

Consultation

Retreat

Booking questions

What topics does Ammar Putra speak on?: Executive Presence, leadership and behavioural science — built on the ABC+D Framework. The signature keynote is "Executive Presence: Lead Before You Speak", alongside "The Psychology of Influence: Understanding People to Lead Better" and bespoke leadership programmes.
What is the ABC+D Framework?: ABC+D is Ammar Putra's framework for executive presence: Appearance, Behaviour, Communication and Digital Footprint. It treats credibility as four observable, trainable signals rather than an innate quality, so a leader can work on each one deliberately.
What formats are available?: Keynotes, panels, workshops, webinars, podcasts, forums, consultations and retreats — in person or virtual. Workshops and masterclasses can run as multi-session programmes built around a team's context.
How long is a typical keynote?: A typical keynote runs 45 to 60 minutes, including time for questions. Workshops and masterclasses run longer and are scoped to the programme.
Does Ammar travel outside Malaysia?: Yes. Ammar is based in Kuala Lumpur and speaks across Malaysia and the wider Asia region, with virtual delivery available anywhere.
What does it cost to book Ammar Putra?: Fees depend on the format, the audience size and whether travel is involved — a 45-minute keynote and a multi-day programme are priced very differently. Send the event details through the enquiry form and you will get a figure back within 24 hours.
Does Ammar speak at community or non-profit events?: Yes. Community, student and non-profit events are welcome, and are considered case by case — say so in your enquiry and it will be discussed openly.
In what languages are sessions delivered?: Sessions are delivered in English.

Tell me about your event

Tell me about your event and audience. I reply within 24 hours — and I’m happy to discuss community or low-budget events that are a good fit.